Running Back to Basics

Introduction As trail runners, we view ourselves as stewards of the Earth, spending countless hours immersed in nature, running through desert, woodland, coastlines, and mountains. We are one with the natural world around us. Indeed, we comprise a critical fabric in the web of nature, though too often in the Global North (includes North America and Europe), we tend to forget that through our choices, we

Running, at its foundation, is a minimalist activity. Yet through the choices we make, we are rewriting this narrative. And we are changing the story at the detriment to our environment. At its roots, running is an inexpensive and minimalistic activity.  To run, you need your legs and feet…perhaps a pair of comfortable shoes to protect those feet, and for some of us, a sports bra.  Yet

Many runners are brand ambassadors these days.  With cool perks such as product discounts, free gear, and potential visibility (read: social media fame), all in exchange for helping to advertise a product they already believe in, it’s not surprising to see so many athletes gravitate toward brand ambassadorships. Companies that may use brand ambassadors to help market their products include those selling nutrition, running gear, shoes,


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